Benefit Plan Design & Strategy
Working With Vero Advising
Save thousands per year
Available resources and cash flow
Employee needs and perceived value
Affordable Care Act implications and other compliance requirements
For decades, the benefits broker industry has presented insurance rates, compiled by insurance carriers, on a spreadsheet and simply asked “which plan do you want?” At Vero Advising, we fundamentally reject this approach. We are not insurance brokers.
At Vero Advising, we fundamentally reject this approach.
Insurance brokers survey the market and present mediocre to poor options to consumers in the market. What we do is advise employers on how to build their own plans, while also improving their access and lowering the cost for employees and their families.
Benefit Design & Strategy Custom plans that work for your people, your culture, and your budget.
We Don’t Shop Plans—We Design Them.
Most brokers hand you a spreadsheet of carrier quotes and ask, “Which one do you want?” That’s not a strategy—that’s outsourcing decisions to the insurance industry.
At Vero Advising, we do it differently.
We help you design a plan from the ground up that reflects your workforce, supports your business goals, and makes sense financially.
What We Consider in Plan Design:
Cash flow and financial objectives
We model the funding approach (fully insured, level-funded, or self-funded) that best supports your budget and risk tolerance.
Employee needs and plan value perception
We balance plan features with what your team actually values and understands—because perception is part of ROI.
Compliance and regulatory requirements
We factor in ACA, ERISA, and other federal/state mandates to ensure the plan is not just effective—but defensible.
Network access and care delivery
We help you choose or build networks that ensure access to the right care, without overpaying or overcomplicating.
Why It Works
More control
over plan cost drivers and performance
Certainty & Stability
based on your unique team—not carrier templates
Higher engagement
because your employees understand what they have
Better ROI
with every dollar aligned to purpose, not padding
The Outcome: You get a benefit plan that attracts and retains talent, protects your bottom line, and reflects what your company actually stands for.
Consultative approach
We start by identifying what’s not working, or what could be working better, within your HR and benefits program. Then we ask two simple but powerful questions:
- Can we design a solution that aligns with your organization’s values, goals, and budget?
- Can we implement it in a way that gives you long-term confidence—not just short-term savings?
